A truly East-Meets-West invention: Haagen-Dazs moon cakes
via twincities.com
I just had some mooncake last night in celebration of the Mid-Autumn Festival, but I wish I could've sampled this.
The Golden Valley-based foodmaker has deftly turned the Chinese holiday tradition of giving mooncakes - fancy hockey puck-sized pastries - into a golden opportunity. It did so by creating mooncakes with Haagen-Dazs ice cream rather than the traditional bean paste.
The ice-cream version of the mooncake was introduced in China in 1997, and it has generated a big following. This autumn, General Mills said it expects to sell a record 1.5 million boxes of Haagen-Dazs mooncakes - no small feat, considering each box sells for between $30 and $100.
http://www.twincities.com/business/ci_18864435?nclick_check=1#
